From Viral Influence to Iconic Brand: How Ashton Hall Launched WorthySupps with BioGrowthHack
When one of the world’s most followed fitness influencers decided to build his own supplement brand, he partnered with BioGrowthHack to bring his vision to life and turn it into a successful reality.
Background
Turning Influence into Ownership
With over 29.9 million followers across TikTok, Instagram, and YouTube, Ashton Hall stands among the most influential fitness creators globally.
After successfully collaborating with major supplement brands like MuscleTech and Dymatize for years, Ashton realized it was time to build something of his own. While brand deals generate income, they don’t offer long-term ownership or full creative control.
With a highly engaged global audience, he saw the perfect opportunity to launch a brand that truly reflects his values—products he personally trusts and would confidently recommend to his followers. This vision led to the creation of Worthy Supps.
Success in the highly competitive $152B supplement industry requires more than just influence. Ashton needed a trusted partner with deep expertise in formulation, regulatory compliance, branding, and multi-channel launch execution. That’s when he teamed up with BioGrowthHack.
Strategy:
Building a Brand That Truly Deserves Its Name
With nearly 30 million engaged fans following your every move, your brand needs to make a strong impact from day one. Here’s how we made it happen:
Product Strategy
We introduced our brand with two flagship products, each available in two distinct flavors:
- Whey Protein Isolate – Cinnamon Toast Crunch & Cocoa Crunch
- Pre-Workout – Sweet Watermelon & Strawberry Lemonade
At BioGrowthHack, we followed market trends where cereal-inspired flavors were gaining popularity, while also considering the founder’s personal preferences. By blending consumer insights with personal taste, we developed a flavor range designed to create a strong emotional connection with the community.
Premium Formulation
For Ashton, this was never about putting a name on a generic product. It was about delivering true quality and integrity in every formula.
In collaboration with Superior Supplements Manufacturing, we developed advanced formulations engineered to compete with—and outperform—leading products in the category.
Nutrition Facts Panel Highlights
Protein:
- 25g high-quality whey protein isolate per serving
- 110 calories, 2g carbs, 1g sugar
- Free from fillers — only clean and effective nutrition
- Superior taste and performance compared to Premier Protein, Orgain, and Isopure
Pre-Workout:
- 200mg caffeine combined with focus-enhancing ingredients
- Provides smooth, sustained energy without jitters or crash
- No artificial fillers or unnecessary additives
Brand Identity: Crafting a Premium Brand Fit for a Celebrity
When developing a supplement brand for someone with nearly 30 million followers, it goes far beyond just creating a product — it’s about building a movement. Worthy Supps had to represent a premium identity in every detail. The brand needed to be bold enough to reflect Ashton’s personality, modern enough to resonate with his audience, and timeless enough to compete with leading global lifestyle brands.
Our process went deep:
Brand Personality Workshop
Before working on any logo or label, we collaborated with Ashton to define the core identity of his personal brand. This process focused on understanding his vision, tone of voice, and what he wanted Worthy Supps to stand for. It was never just about design—it was about shaping an emotional experience that feels empowering, premium, and part of something larger than just a supplement brand.
Visual Brandscapes (Three Directions)
We explored several creative concepts before finalizing the visual identity:
- Masculine but refined
- Bold yet still approachable
- Trend-aware, yet timeless with a luxury-inspired feel
The final outcome is a brand identity that reflects Ashton’s personality while remaining strong and versatile enough to resonate with high-profile figures and athletes alike.
Voice Development
We crafted a brand voice that stays true to Ashton while communicating a broader message. The messaging was structured across three key perspectives:
- External: “I want supplements that actually deliver results.”
- Internal: “I want confidence in what I’m putting into my body.”
- Philosophical: “I deserve a brand that is as committed to performance and results as I am.”
Every piece of content—from taglines to product descriptions—was carefully written to build trust, while also inspiring ambition and aspiration.
Packaging & Label Design: Strategy in Action
Once the brand strategy and brand script were finalized, they served as the core foundation for all design work, including packaging and label design. These strategic elements guided the visual identity, tone, and overall feel of the brand, ensuring consistency across every creative asset we produced.
For the label design, our main objective was clear: to convert the brand strategy into strong shelf presence and visual impact that stands out in a competitive market.
- The visual identity created for the brand influenced the selection of colors, typography, and the overall design style.
- The brand messaging, defined through the brandscript, guided how content is structured — from key product highlights to subtle trust elements such as GMP certification and “Made in the USA” claims.
- Every design and content element was carefully crafted to instantly connect with the target audience while ensuring strong differentiation in the competitive Amazon marketplace.
This was not only about improving the visual appeal of labels, but also about ensuring consistency across every customer touchpoint. From packaging and advertisements to Amazon listings, every element was aligned to deliver a unified brand story that builds trust at first glance.
Launch Strategy: Leveraging Influence + Amazon Power
Most influencers direct traffic to their own websites during product launches. However, with Ashton’s strong audience reach and our extensive experience in supplement brand launches at BioGrowthHack, we identified a more effective approach: prioritizing Amazon first.
The reason is simple—Amazon’s algorithm is driven by demand. When a large number of customers actively search for and purchase a product within a short time, Amazon responds by increasing visibility, improving organic rankings, and amplifying sales momentum. The stronger the initial traction, the more the platform pushes the product to new, high-intent customers.
Based on this insight, we developed a launch strategy specifically designed to maximize Amazon’s algorithmic advantage. While exact revenue figures remain confidential, Worthy Supps achieved significant early success, generating tens of thousands of dollars within the first 30 days and securing a strong position in one of Amazon’s most competitive supplement categories.
Key Results from the Launch:
- Generated tens of thousands of clicks to Amazon within the first 30 days through Ashton’s audience and targeted advertising campaigns.
- Achieved 111 page-one organic keyword rankings within the first month, placing the product in front of highly motivated buyers.
- Reached a Best Seller Rank (BSR) of 39,000 in the Health & Personal Care category, a highly competitive segment on Amazon.
To put this into perspective, a BSR of around 150,000 or better in the first month is generally considered a strong launch in this category. Worthy Supps significantly outperformed that benchmark, demonstrating exceptional early traction.
This Amazon-first strategy delivered two major outcomes simultaneously:
- Immediate monetization of Ashton’s existing audience
- Organic acquisition of new customers who had never encountered the brand before
The result was a powerful growth loop—Ashton’s influence drove the initial momentum, while Amazon’s algorithm amplified it, creating sustained and compounding growth beyond social media reach.
If you are a fitness influencer looking to turn your audience into income through a trusted supplement brand—and you want to launch it the right way—let’s connect.